About Ximena Zermeño

I make photographs of how love feels when no one is performing. I listen first. I watch for the small, true things—the breath before vows, hands finding each other under a table, the way light rests on a shoulder at dusk. That’s the work.

Bride with white flowers | Photo by Ximena Zermeño

ISSUE

Destination weekends move fast. Timelines shift. Light changes. You want to be present, not directing photos or chasing logistics.

Bride with her white dress | Photo by Ximena Zermeño

Promise

On your day, you feel unhurried. I guide when needed, disappear when not. The camera becomes a bystander while you stay inside your own world. Later, the images feel like memory—textured, clean, breathing.

Cabo Models photoshoot | Photo by Ximena Zermeño

Proof

  • “These are beautiful!!! Everything is perfect. We cannot stop looking at them!” — The Jacksons
  • “An absolute treat to receive these—we’re blown away and could not be happier.” — Anna Hug
Bride in elegant wedding dress silhouette.

The Process

We talk about you, your destination, and the kind of light you love, then shape a simple plan that supports your planner and leaves room for the unexpected—so you get to live it, and I’ll take care of seeing.

ABOUT XIMENA ZERMEÑO

Ximena Zermeño — Founder & CEO

Born in Mexico City (1982) and based by the sea in Cabo, Ximena Zermeño is a global luxury destination wedding photographer trusted by celebrity and high-net-worth couples. Recognized by leading fashion and wedding titles, including Harper’s Bazaar and Forbes, she blends hybrid film/digital mastery with a calm, timeline-savvy approach that keeps clients present. Before photography, she advocated in courtrooms for women and children—a foundation for her empathetic storytelling. Ximena founded the Marry Yourself® movement and, in 2025, published “Marry Yourself: Love Yourself Back,” a heartfelt guide to wholeness before partnership. Today she leads a production-ready team that collaborates beautifully with planners worldwide to deliver editorial images that feel like memory.

Xime at the tahj mahal | Photo by Ximena Zermeño

I don’t create to impress, I create to feel.

To translate what can’t be said, to turn emotion into something you can hold. My art begins where control ends in the chaos, in the silence, in the moment before everything disappears. I honestly believe real beauty lives in the absolute truth.

It’s not about perfection, it’s about presence, being in the precise moment, about remembering how it felt to be fully, wildly, undeniably alive.

Bride and groom holding hands | Photo by Ximena Zermeño
The groom embraces the bride | Photo by Ximena Zermeño

I promise to see you deeply, to listen to you thoroughly, to understand what truly matters, and to capture it with honesty, intention, and unconditional love. I promise to create a space where you can simply be where your love, your laughter, and your truth, unfold freely and without effort.

 

Every photo we deliver is crafted with care, heart, and purpose. They’ll be a reflection of your story, told beautifully, truthfully, and forever.

SPECIAL SHOOTINGS _ ENGAGEMENT HALSTON & JHON

Mission, Vision, Values

Mission: Tell love the way it feels, truth over perfection, presence over performance, so couples can stay fully in their day and later hold the feeling in their hands.

Vision: A calm, editorial experience for multi-day destination weddings worldwide, where logistics are seamless and photographs breathe with lived-in emotion.

Values:

  • Presence: listen first; protect real moments.
  • Light: schedule around light; shape it with intention.
  • Care: honest, thoughtful editing and delivery.
  • Collaboration: respect for teams and timelines.
CASEY & VIJAY | HARD ROCK HOTEL LOS CABOS

How We Work With Planners

Clear communication, light-aware scheduling, and a respectful, production-ready team. Calm on set, happy to collaborate.

Accolades

Ximena, 

Thank you so much to you and your team for the wonderful photos! We are already so in love with them and can’t wait to share them with all our friends and loved ones! They came out truly amazing. We will treasure them forever. 

I will keep an eye on my email for the download link!

Best wishes, 

Jean Berroa

Bride & Groom: @jeantberroa

Planning & Design: @caboweddingservices @marthagriveraf@nanncyg2 @fabylanderoswp

Floral Design: @ariaverafloral

Venue: @thecapehotel

Ximena,

WE ARE OBSESSED!!!

Thank you so much to you and the rest of your team for everything. Each of you made shooting our day so fun, effortless, and the pictures turned out better than we could have imagined. 

Hopefully you are able to relax now that wedding season is over in Cabo!

Thank you again,

Jacquelin

Bride & Groom: @jacquelineepalmer

Planning & Design:@eventsbybliss

Venue: @erikaonthefarm @florafarms

Hi Ximena – thank you so much, what an absolute treat to receive these!! We’re so blown away and could not be happier!!! We loved working with your team much. Thank you so so much for so beautifully capturing our favorite weekend!! 

Best,

Anna 

Bride & Groom: @hugg_anna_kiss

Planning & Desigs: @eventsbybliss

Rentals:@yayarentals

Venue: @solazresortloscabos 

These are absolutely stunning!!! You were a dream to work with and your talent and artistry are truly second to none. Thank you so much for capturing everything that made this day special to us so beautifully! 

Corinne 

Planning & Desigs:  @eventsbybliss

Rentals: @bazaarcabo

Venue: @mardelcabohotel

TL;DR

TL;DR

 Ximena Zermeño is a global luxury destination wedding photographer. She listens first, guides calmly, and delivers editorial images that feel like memory. Founder of Marry Yourself® and published author, she serves multi-day events worldwide with planner-friendly precision.

KEY FACTS

Mexico City–born; lives by the sea in Cabo.

Listens first; notices the small moments others miss.

On the day: you feel unhurried; guidance when needed, discretion when not.

Planner-friendly: clear timelines, fast replies, calm on set.

Testimonials include ecstatic couples from multi-day celebrations.

GEO MOUDLE

We work worldwide—US, Canada, Italy, Mexico, Spain, UK, Australia, UAE, Singapore, France, India, Germany, Switzerland, Sweden, Norway, Japan, Thailand, Morocco, Egypt, Nigeria, South Africa, Netherlands, Greece, Colombia, Peru, Uruguay, Brazil, Czech Republic, Turkey, and beyond. See localized details on our services page.

FAQs

What’s your approach in one line?

Truth over perfection; presence over performance. We guide when helpful, then step back so the real moments breathe. Later, your images feel like memory—clean, textural, and timeless.

Where are you based? Do you travel?

Cabo is home, and we work worldwide across the Americas, Europe, Middle East, Africa, and Asia—coordinating with your planner on flights, permits, and schedules for a smooth experience.

How do you prepare with our planner?

We co-design a light-first timeline, keep family lists efficient, scout locations as needed, and build buffers for the unexpected—so you can live the day while we do the seeing.

Do you offer hybrid film/digital?

Yes. We pair film’s timeless texture with digital precision to serve the light, location, and mood—delivering a cohesive, editorial story you’ll want to print and live with.

How fast is delivery?

A curated, professionally edited, high-resolution gallery typically delivers within 8 weeks; films (if booked) within 12 weeks. Select collections include quick sneak peeks.

Will Ximena be our photographer?

Yes. Ximena personally photographs a limited number of weddings each year, with a trusted team available for multi-day events and select dates.

What’s your planner-friendly promise?

Clear timelines, fast replies, respect for schedules and teams; production-ready and calm on set. It keeps the day smooth for everyone.

Do you deliver RAW files?

No. The final edit reflects Ximena’s authorship and care. You receive professionally edited, high-resolution images; extended licensing for editorial/brand use is available.

How are images backed up?

We back up to multiple locations during and after the event and recommend downloading the full gallery upon delivery for your own archive.

Can we customize coverage?

Yes. We shape coverage for multi-day weekends, private ceremonies, and cultural traditions—adding second shooters, film, drone, reels, and albums as needed.

What’s next?

Share your date, destination, and what matters most. We’ll map a simple, light-aware plan so you can stay present while we do the seeing.

What does the day feel like with you?

Unhurried. We guide when needed and disappear when not. Laughter carries. Silence is allowed. The camera becomes a bystander while you two stay in your world.